Crisis Communication
cri·sis com·mu·ni·ca·tion
/ˈkrīsis kəˌmyo͞onəˈkāSH(ə)n/
The imparting or exchanging of information or news regarding a time of intense difficulty, trouble, or danger.

P
Prevention
Luck favors the prepared.
Almost every business must deal with a public relations crisis at some point, whether it’s a data breach, an unscrupulous employee, a problem with the product or service, or a miscommunication. For almost every business, you can predict the types of crises you’ll face, so you might as well prepare now, while you’re thinking calmly and no reporters are calling.
S
Strategy & Messaging
Never is it more important than during a crisis to have a cohesive strategy and clear messaging. Among other things, we help clients assess the situation, define the stakeholders, brainstorm possible scenarios, identify the spokesperson, and craft clear talking points.


M
Media Training
Before anyone from your organization speaks with a reporter, be sure they know how to handle themselves. We can teach your leadership and/or communications team how to develop talking points, stay on message, and pivot from difficult or misleading questions.
D
Damage Control
Mistakes happen and in the world of digital media, the old proverb holds truer than ever: a lie can travel half way around the world while the truth is still getting its pants on.
When a damaging story, especially a false one, gets out, effective crisis communication is essential–inside the organization and out. We help clients figure out the extent of the damage and then address it using a variety of communication tools.
