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Mar 28 2018 Taking a Stand
As an organization or individual professional, when should you take a public political stand? What are the risks and benefits? Who will you alienate or support by your statements? If you haven’t done ... -
Mar 14 2018 The Art of Interviewing Others
If you need to interview someone for a blog post, news story, book research, or another professional endeavor, here are some helpful tips. Get Clarity on Your Goals To save time ... -
Jan 23 2018 Paying Attention to the News
In public relations, it’s important to pay attention to the news as it pertains to your business. Although you don’t need to respond to the majority of news stories, when a topic gets ... -
Jan 09 2018 The Art and Science of Survey Writing
When I ask clients about the tools and methods they use to communicate, they typically share all the ways they broadcast their messages, forgetting that communication should go two ways. When I ... -
Nov 28 2017 How to Thank Your Clients So They Keep Coming Back
Sometimes we miss the easy things. In our mad dash to find new customers, we forget to appreciate the ones we have. When I’m working with new clients who want to grow ... -
Aug 18 2017 Keep Advertising Copy Short and Focus on Solving Problems
Advertising copy must be compelling enough to inspire people to act, but not so annoying that it turns them off. It’s a delicate balance. (In case you’re unfamiliar with the term “copy,” ... -
Aug 07 2017 Why Won’t They Publish My Press Release?!
When you spend time to write a press release, it’s really frustrating when it doesn’t get published. Here are common reasons press releases don’t get published. The press release isn’t timely. It isn’t significant. It ... -
Jul 21 2017 Do You Go Directly to the Source or Find Influencers?
As you think about how to reach your target audience (the people for whom your product or service is designed), you must decide whether you should create a marketing strategy that reaches ... -
Jul 21 2017 Don’t Panic! Plan Your Crisis Communication Before the Crisis Hits
Almost every business must deal with a public relations crisis at some point, whether it’s a data breach, an unscrupulous employee, a problem with the product or service, or a miscommunication. For almost ... -
Jul 10 2017 Do What You Love, and Let a Public Relations Professional Promote Your Reputation
As a small business owner, you may hope to be good at all aspects of your business. Even as you read this, you know you can’t be, but the idea of giving ...