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Sep 05 2017 
Five Tips on Formality in Business Communication
Whether we like it or not, we're constantly judged on our communication skills, so before you send that email or publish that blog post, consider your audience and communicate with a tone and formality that will help you achieve your communication goals. -
Aug 18 2017 
Keep Advertising Copy Short and Focus on Solving Problems
Advertising copy must be compelling enough to inspire people to act, but not so annoying that it turns them off. It's a delicate balance. -
Aug 07 2017 
Why Won’t They Publish My Press Release?!
When you spend time to write a press release, it's really frustrating when it doesn't get published. Here are common reasons press releases don't get published. -
Jul 21 2017 
Do You Go Directly to the Source or Find Influencers?
As you think about how to reach your target audience you must decide whether you should create a marketing strategy that reaches out to them directly or whether you would be better off influencing the influencers. -
Jul 21 2017 
5 Writing Tips Everyone Should Know
Even though most of us sat through countless hours of English instruction, we don’t feel confident in our writing. Why is that, and how can we fix it? -
Jul 21 2017 
Don’t Panic! Plan Your Crisis Communication Before the Crisis Hits
Almost every business must deal with a public relations crisis at some point, whether it’s a data breach, an unscrupulous employee, a problem with the product or service, or a miscommunication. -
Jul 13 2017 
10 Tips for Effective Email Every Professional Should Know
Email is the most common form of business communication, so it can have a big impact on your productivity and your reputation. -
Jul 10 2017 
Do What You Love, and Let a Public Relations Professional Promote Your Reputation
As a small business owner, you may hope to be good at all aspects of your business. Even as you read this, you know you can’t be, but the idea of giving up control of any part of your business makes many of us feel dreadfully uncomfortable. -
Apr 26 2017 
Who Are You Actually Talking To?
Whether you call them key stakeholders, ideal clients, or your target audience, you need to be clear about who you're trying to reach. -
Apr 18 2017 
Consistency Builds Trust
Public relations is about building a relationship with your public, and relationships are built on trust. What builds trust? Consistency.
