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Feb 19 2019 
Try to Avoid Dumb “S.M.A.R.T.” Goals
An effective goal can galvanize a team, give them something to shoot for. -
Jan 24 2019 
Don’t Let Emotion Hijack Your Argument
Disagreements are unavoidable, but if you keep an eye on the prize, stuff a sock in your ego, and help your rational brain overcome your emotional brain, it's amazing how often you can get what you want. -
Nov 27 2018 
The Importance of Bringing Your Values to Work
I've been thinking a lot about how organizations can make it easier for employees (and potential employees) to know whether their values align with company values. -
Oct 30 2018 
Why Websites are Important, Even if No One Sees Them
Your website should be the foundation for all your communication, public relations, and marketing endeavors, so while the goal is to have plenty of site traffic, the process of creating a great website is incredibly useful before a single person sees the site. -
Sep 18 2018 
Getting Everyone On Board
Each person is motivated by different concerns and values, and if a company doesn't take the time to build consensus within its ranks, new initiatives can be doomed to fail. -
Aug 09 2018 
PR is Not a Dirty Word
PR firms can use their power for good or evil, as it were, and in this do-not-trust-the-media environment, PR firms can be viewed as spin doctors. However, those of us in the communications business with scruples can do tremendous good in the world, building community and reinforcing positive change. -
Jun 04 2018 
How Costco Won Me Over
I live in a small, rural town in Northern California that's been waiting for Costco to come for about ten years, and now it's finally happening! Costco opens July 19, 2018. -
May 29 2018 
Figure Out What Differentiates You
While we can often see what makes our friends, co-workers, and even competitors unique, it can be really hard to identify what makes us stand out from the crowd. -
Apr 17 2018 
Writing Clearly Requires Thinking Clearly
Whether you're responsible for communicating with colleagues in your organization, stakeholders who share your interests, or members of the public, chances are you often communicate via the written word, using email, reports, white papers, press releases, advertising copy and even text messages to share your ideas. -
Mar 28 2018 
Taking a Stand
As an organization or individual professional, when should you take a public political stand? What are the risks and benefits? Who will you alienate or support by your statements?
