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Apr 05 2021 
Lead With Your Values
Last month, I wrote a guest blog for videographer extraordinaire Amy DeLouise about leading with your values. The gist of the blog was to remind organizational leaders that consumers are looking for values-aligned companies -
Mar 18 2021 
Happy B Corp Month
During difficult times, we tend to find out what we're made of, and navigating 2020 as a B Corp was a great exercise in keeping our values at the forefront of our work. -
Jan 12 2021 
Are We Examining Our Own Truths?
The events of the past week have unsettled many Americans, including me. Never in my life did I expect to see people who consider themselves patriots storming the U.S. Capitol. It's perhaps the starkest example of how very divided we've become. -
Dec 15 2020 
Use the Pandemic to Reset
For some, the pandemic has been personally and/or professionally devastating, and to them, I offer my deepest condolences. For the rest of us, it has been a disruption, and disruptions can help us recognize patterns and behaviors that aren't serving us anymore. -
Nov 20 2020 
Be Real. Connect to Emotion.
When it comes to communication, it is important to provide some technical details in certain situations, but when we focus on how we want people to feel, it helps us craft communication that uses the most powerful and persuasive force on the planet: human emotion. -
Oct 15 2020 
Crisis Communication for Schools
COVID-19 has not only been a public health crisis. For many, it has been a public relations crisis. -
Apr 27 2020 
Being Heard Amid the Covid-19 Noise
Since the Covid-19 shelter-in-place orders went into effect, organizations have been forced to respond quickly to stress-inducing and constantly changing information. Some are succeeding brilliantly; others are failing miserably. Here are some tips to keep your audiences engaged and informed during this unusual time. -
Mar 10 2020 
News Flash: We’re a Certified B Corp!
We just became Ukiah, California’s first Certified B Corporation, verifying that we meet the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose. -
Feb 29 2020 
2019 Impact Report
In 2019, we continued to align our business practices with B Corp ideals, not only codifying the socially and environmentally responsible work we were doing in our company policies, but seeking additional ways to improve our organization. -
Jan 29 2020 
What New Year’s Resolution
In case this is helpful to others who are already falling off the resolution wagon, here are some tips I’ve gleaned from Patrik Edblad, author of The Habit Blueprint and The Self-Discipline Blueprint, to get things back on track.
