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Last month, I wrote a guest blog for video producer extraordinaire Amy DeLouise about leading with your values. The gist of the blog was to remind organizational leaders that consumers are looking for values-aligned companies. More and more, savvy marketers understand that consumers are choosing products and services that meet more than a functional need. Consumers are choosing companies whose values align with theirs. So, if you’re responsible for your organization’s messaging, you may want to ask yourself: what is your company willing to stand up for? What beliefs are you willing to shout from the rooftops for the whole world to hear? Who wouldn’t you accept a check from? (You can read the whole blog here.)

In addition to publicizing your organizational values, it’s great to work with values-aligned partners. When my clients need add-on services, I seek partners like Amy DeLouise, DG Creative Branding, Fuller Digital Media, Generate Impact, and others who provide high-quality results while maintaining the utmost integrity. I know without a doubt that my vendors are honest, forthright, and fair, so I can recommend them without reservation. And as I demonstrated in that blog for Amy, doing the right thing not only feels good, it can lead to a very healthy bottom line.